Not many people know the ASA, but those few who know it also know that the founders had nothing to do with the automotive world before they built these cars.
The founder was in fact (he is, as we believe he is still alive) the son of an industrialist in the electrochemical sector with his company founded in Milan in the Lambrate district, the same district where Innocenti was founded. The latter, however, began to produce two-wheeled vehicles, while in the mind of Mr. De Nora the goal was to produce a small-displacement car with a sporting connotation to fill a market gap.
The car itself was fantastic but obviously too expensive compared to the displacement of only 1000 cc, and the reason was simple: the engine design was entrusted to Carlo Chiti, the chassis to Giotto Bizzarrini and the bodywork to a rookie Giorgetto Giugiaro: they are all names of great depth that few cars can boast. However, after just over 100 copies, the ASA went bankrupt: a short but beautiful dream. This example looks like one of the first with recessed headlights: the seller says it was completely restored by specialists of the brand (probably a not fresh restoration) and that it has all the original components in place. We add that it is nice to see one painted in a color other than red. Find it for sale at €120,000 (today $124,000) here in Grumello, Italy.