Perhaps not many people know that BMW cars were branded as EMW for about four years, starting from the end of the Second World War. This was because the automobile factory in Eisenach, a city in Thuringia (not Bavaria), housed the Bavarian brand’s car manufacturing facility, which was restarted by the Soviet government.
EMW was a brand imposed by the Bavarian house to distinguish it from the Soviet production: The model presented here was branded as BMW but was, in fact, produced at the Eisenach facility before the brand change. The design lines of this car are actually a bit outdated even for its time, as this model was designed before the war but never built up to end of WWII.
The peculiarity of this car is precisely to be one of the three existing ones branded as BMW, while there are many others with the EMW brand which, although apparently the same, differ in subtle differences that make the difference between an easy and a challenging restoration. This car underwent a 5-year restoration – with breaks – also because many research efforts were needed to bring it back to the conditions in which it left the factory. The result is exceptional for a car that could easily be exhibited in a museum. Find it for sale here in Düsseldorf, Germany.





In the late 1970s my boss at a BMW dealership’s service department had a 340 sedan, but with the more aerodynamic [and far more stylish] body shell. Tried to get him to part with the car, but at that time they weren’t worth much, so he just let it sit outside in a storage lot. For years I had a EMW front grill badge mounted in my badge collection. They are basically the same as the BMW badge except for the letter “E”, and the quadrants are red & white instead of blue & white. An owner of an EMW ended up buying it from me, he kept upping his offer until I finally said yes!
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